Thanks to Mirko for writing. I wanted to quote this message for 3 reasons.
The first is precisely to thank all those who send these kinds of emails to me, because I strongly believe in sharing.
The second is that what Mirko says confirms for us that creating stock images and stock footage of such events is a problem, because brands are legally protected and agencies tend to discard the contents created in those contexts to avoid being sued.
Ironman is an important and powerful event. But by analogy, some agencies also reject stock images and stock footage created at small country festivals: this is a quote of a real fact reported to me by a listener some time ago.
In other words, look for different situations to produce.
Why microstock must be your starting point
Thirdly, and here I open the reasoning that I told you, yes, we’re about to talk about money.
Like Mirko said, the Ironman brand is worth millions of euros, and it must be a good reason for you to launch your products, make them grow thanks to the production of photos and, above all, videos, because today you can do it without the need for very high budgets. So everyone can.
Think about what I do, for example. With this podcast, I try to prove my competence in a specific field—that is, microstock. I do it not only with this show, but also with the videos I publish on my YouTube channel and with the guides on my microstockguru.com.
To make money with my project, I have paid products on the same topic: microstock. I sell:
- my course
- my book
- the service I launched for the description with titles and keywords of the stock images and the stock footage of other contributors
Your product, if you don't already have it in your mind, can simply be your expertise in a particular sector, be that a hobby or a business.
The best way to prove how good you are is to start with free disclosure, whether it’s through a podcast, a YouTube channel or a website. After having achieved a base of people who understand that you know what you teach, you have to sell the best part of your expertise through courses, books or consultancy.
There are people who do it for all kinds of skills:
- tax advice
- bonsai care
In any sector, there are people ready to pay to find someone who explains things to them.
Or if you don't want to sell your knowledge, you can sell a physical product, either something that you own or that of someone who has it and whom you trust. Or you can sell, like the creators of Ironman did, an idea—in that case, an event.
With the internet, you can start by spending less than a month’s rent for a physical shop: a good web host costs you 150 euros a year, the YouTube channel is free, and the equipment and software to broadcast a podcast costs two hundred euros. If you are good and you want to invest your time in your idea, you can grow it slowly and then live by doing what you like. This way, you might one day earn a lot of money. And your starting point will be creating photos and videos, just like what you do with microstock.
Take this opportunity as soon as possible; otherwise, you will always postpone things.
Study what the great entrepreneurs of this era did: Mark Zuckerberg, Steve Jobs, Elon Musk.
Read books like 48-Hour Start-up. Listen to business podcasts. Take an online course on Udemy.
Do not waste your time on online news and stop being disturbed by push notifications from Whatsapp, social networks and the weather.
In a year, I hope that some of you, a bit like the listener I mentioned at the beginning, will write to me to say thank you for having given you some good ideas to change and improve your life.
Having said this little big thing, dear friends, even the 16th episode of “Sell Your Photos and Videos Online” ends here, and I remind you that in life, the important thing is not to have fun, but to be happy.