How I started to create stock images and stock footage
My name is Marco Lazzarini and I live in Veneto, Northeastern Italy.
I started uploading stock images and stock footage last year, after taking Daniele Carrer's course (learn more about Daniele's course).
The biggest difficulties I had at the beginning concern one of the main topics of the course: finding the best subjects to sell.
The equipment I use to shoot photos and videos
I immediately understood that to make money I had to focus on footage rather than images. It was not that easy for me, because I didn't have all the equipment I needed to create videos.
As a tripod, for example, I used a Manfrotto with a ball head, typically used for static photography (a non-professional model without the bubble and not that robust) along with a small pocket tripod.
I did not have a gimbal which, as Daniele says in his course, is essential to differentiate from competition in a market, the microstock, where there are hundreds of thousands of contributors.
I knew it was better to start shooting 4K videos, but the problem was that my old Nikon D7200 only recorded in Full HD resolution.
So, I made a lot of mistakes when I started.
How I plan my shots (by analizing the market)
Talking about profitable subjects for microstock, during the course I learned that to start in the right way I had to find something that was:
- easy for me to shoot,
- requested by the market.
My research was done with:
It did not give me the answers I wanted, either because I discovered that it was already publishing a lot of content similar to what I had in my mind or because the ideas I had for subjects seemed to not be very marketable.
That said, I started by shooting videos and taking pictures of situations that I had easy access to, using what were basically free sets for me.
As a photography and video making enthusiast, I would have never portrayed most of the subjects I shot without the need to sell those images and footage in microstocks. That's why I was quite sure that they were the kind of subjects that could allow me to beat the competition.
For example, I could have used a strip of LEDs that turned on and off.
There were not many (985) videos that contained that query, led strip, on Pond5. At the same time, however, the video rating shown by the dropstock.io tool was very high (around 40).
So it was the typical situation that a good producer of stock images and stock footage who wants to make money must exploit.
Always by analysing the information of the Pond5 search engine and the keyword research tool of dropstock.io, I had seen good ratings on the research related to the power saving query.
Consequently I thought about making videos about traditional and LED light bulbs.
This was my strategy: LED bulbs and strips... the typical subjects you find on social networks (kidding!).