Advice for those who start shooting models
The reason why it is always worthwhile to take a course on microstock before beginning is that, by working with models, you spend money—much more than what a good online course costs.
In choosing the lessons, my advice is to rely on those who really sell stock images and stock footage, being very careful to stay away from the false stock gurus.
The concept of the photo and video
Lifestyle is that category of content starring people who do something. If you produce good content with those subjects, you sell a lot, but since it is expensive to do it and the algorithms of the agencies reward those who publish content constantly, you cannot think of producing sporadically.
My earnings prove that I am not a top microstocker, but what I have produced has always sold.
I have always applied a principle that I advise everyone to consider: the most important part of being successful is before going to the set. On the day of the shoot, if you have worked well and you know how the microstock business works, you will have high odds of creating good images and footage.
To organize the work with models on the long term, you need to find many environments in which to shoot. You need to have good equipment, and you have to spend a lot of time finding the most marketable concepts.
What is a concept?
A concept is the subject that stock images and stock footage want to represent.
You must always put yourself in the shoes of buyers. Let's say the customer of Shutterstock, Adobe Stock or Istockphoto is a newspaper. If it publishes a page in which the journalist talks, for example, about the low birth rate, an interesting topic on which to produce stock images because it concerns all Western countries (that are the main customers of microstocks), the buyers will need photos to be embedded in the text.
The question to ask yourself as a producer is how to represent the concept to sell as many images and footage as possible. Here the budget comes into play, and consequently the organization of work.