Sales reports of my production of stock footage after almost two years
Writing this page is an opportunity to see my results after almost two years as a stock footage producer.
If I look at the content I produced in my first days, I go crazy:
I was really naive to think that someone could be interested in buying that awful material.
I used to shoot footage:
- with an awful old camera
- without a stabilizer
- without a tripod
and with very little knowledge of what it means to create a video. I wasn't aware of terms like:
And, of course, I didn't know what buyers were looking for.
But, after two years of experience, things can improve, because everything can be learned by:
Useful resources to learn how to sell more videos
There are many useful resources online. In addition to Daniele's website and podcast – which I usually follow to keep up to date with the microstock world – I follow some blogs about producing stock footage and stock images.
In particular, these two:
There, I always find many useful suggestions regarding:
- what kind of content to produce
- market trends
The profits I got
For me, the first results came after about six months. Slowly, sales have increased. I'm still not completely satisfied, but at least now the sales are regular.
For some time now, I’ve sold an average of 8 videos per month, with net earnings ranging between 150 and 300 dollars per month.
Sales come from Pond5 and Shutterstock. I make fewer sales on Storyblocks, where to date I have only sold 3 videos.
But after two years of hard work, I am able to better know what the market wants. So, now I can focus on the production of the most requested content. The main secret to selling is being able to find a niche in which to specialize.
Recently, I decided to focus on the production of:
Daniele's course explains how to create this type of footage very well.
But I don't stop with the microstock business.
From a microstock producer to a digital entrepreneur (thanks to video and photography)
Daniele led me to discover other podcasts, a few of which were about digital marketing. I started listening to them almost a year ago. They opened my mind to new ideas.
I focused on a podcast of interviews with digital entrepreneurs who tell of their successful experiences.
Thanks to what I learned, I decided to dedicate myself to a new project which is starting right now.
I launched a website in Italian called www.fotografarebene.com. It is dedicated to those who are taking their first steps into photography.
There are still few pages, but in the coming months I will dedicate myself to writing and launching a podcast.
The stock footage taught me to have:
Enthusiasm is also useful!
With them, the results finally arrive.
I have also created a digital tool that, taking the data available on the Pond5 website, is able to understand which contents are most requested by the market, allowing us to produce stock images and stock footage that have the best chance of selling.
You can find it on this page.
Pier Paolo Mansueto
This story was originally published on the Italian microstock blog of Daniele Carrer.