The feeling you have when you see a sales report is far better if that moment belongs to a day of leisure. Earning is always nice, but we expect to bring money home only after hours of hard work. Reading five emails, such as those that you can see below ($43.39 for each line) after snowboarding can make you feel incredibly good in a world where your company can fire you in every moment.
It’s 10 years since I’ve been in the Microstock industry, and I have seen many messages like that, but still today those emails are the best professional thing that happened to me during my days.
Stock footage and stock images produce a passive income:
- You work once and you continue to earn for a lifetime.
There are a lot of clips of mine shot seven years ago that sold for the first time last month. This is everyone’s dream, but I do not want to give false hopes to those who think that taking a selfie or taking a picture of the beach with your smartphone can make you earn a lot of money. There are no buyers who want to spend their budget on that kind of content, and even on images of:
- You pet.
- Your girlfriend’s breakfast.
- A flower on your garden.
At least not taken without first studying the market. It’s not enough to own a camera, because otherwise what I write on this site would be useless junk, and I would have thrown long working days to produce videos and posts, and thousands of readers I have would only be people who love to waste their time (hundreds of which would also be stupid to spend $ 197 for my course).
I created the twin copy of this site in Italian in November 2015. While there are now people who trust me, it took months to start earning money from paid content I sold there. If I had not had the sales of stock footage to support me, I would not have ever made it. Here’s what it means to add a passive income to your life:
be free to focus on your next project
Despite having left production of Microstock to dedicate myself to writing posts and creating the course, I continued to take home the same figures I could count on before launching the website project. In a counterpoint to this, when I started 10 years ago I had to wait weeks to see the first sale (for anyone who starts today it takes months instead).
On Google you will find dozens of charts that explain what are the best passive incomes that the Internet provides. Microstock is just one of many, but it is the only real one for those who produce photos and videos. YouTube partnership (which I have) is a fake, amplified by the mainstream media who does not even know what they’re talking about, because you need to be so big to earn real money. At that point you’d better go to a Playground and try to become LeBron James.
With stock images today you can hardly earn more than 1000 € per year. Not too much if you spend at least the same money to buy your equipment.
With stock footage, however, if you study and work hard it is not impossible to get a second income that helps your life to be better. The steps are very simple, as I explain to those who subscribe to my newsletter. If:
- You study the market.
- You have a good technique.
- You create good workflows.
- You’re creative.
It’s possible to take home € 500 per month within a year, which means you can travel, paying for hotels and flight tickets with your stock footage sales.
The feeling you’ll have looking at your smartphone with a sales report of Pond5 or Videoblocks is the best professional feeling that can exist, not so much for the money, but for knowing that someone has paid to use something that you have produced from scratch.
Here I was shooting a super 8 short film in 1998.
Many years ago when I was a short film director I dreamed of going to sleep while people thought about my videos. Before being 30 years old, I realized that without a changeover this would have not been possible, probably due to my ineptitude or perhaps because the cinema world is not as good as it seems on a red carpet.
Passive income is the revenge of merit on public relations:
Only producers who work better sell Microstock. No matter who they are and where they live. It is the revenge of those who work hard to change their life against those who complain sitting in front of a Social Network from morning to evening.
In other words:
Microstock is my world. Is it yours too?