Why buyers pay more for the extended license?
Many of you might wonder now:
But why should someone pay more, given that by purchasing the standard license they can download the same content?
The reason is that, if you read the contract, you accept when purchasing a photo that, legally speaking, this cannot be used wherever you want.
So, if the customer is National Geographic, which buys a lot of videos from Pond5 and Shutterstock (as you can check in the credits of its shows), it prefers to pay 399 dollars instead of 199 for a 10-second 4K video rather than risking a lawsuit that could give it financial and reputational damages.
If you need a photo, even for the website of your small business, I strongly recommend complying with the licenses policy by purchasing an extended one.
If, instead, you want to risk it just to save a few dozen dollars, you must understand that there are several online services offering a team of lawyers working on legal cases for fraudulent use of images and videos. You won't become rich just because you opted for a standard license instead of an extended one. So, if I were you, I would spend that little extra amount of money to avoid trouble.
Why microstock producers love extended licenses
Having said that, of course, extended license sales are better for us producers as well because there are no contraindications to selling them; they are more expensive for buyers, like all the licenses other than standard, such as the license for sensitive content, which I talk about in detail on my course.
If the price that the customers pay increases, even our earnings increase. And there is also the pride of knowing that our creations are included in great productions.
Unfortunately, it is very hard to know when this happens, at least with videos. In fact, if for photos there are tools like Google Images that show you where these are used on the web, for videos it is much more difficult.