- Playback quality is higher
- There’s no junk in their collection
But as a Microstock producer I need visibility, and I’m sorry to say that YouTube gives me a lot more viewers, although Microstock buyers are a niche and Vimeo has a certain appeal among them. I don’t celebrate if someone who won’t buy footage online watches one of my videos, but until now I’ve been usually contacted by
- Real buyers who want to spend their money on my footage, after they watch my stock footage collections on YouTube, rarely on Vimeo:
For a stock footage producer having a YouTube partnership is crucial, but not for the profits that will come from advertising. At the moment with:
- More than 250 videos
- 900+ subscribers
- 1k+ views and 2k+ minutes watched per day
I get about $15 per month from advertising. When you run a business you need to earn $15 every five minutes. Otherwise, you spend your days feeling unsafe, and it’s not a good feeling. That’s what teenagers can’t understand.
The point is that a YouTube partnership gives certain privileges that are able to increase the visibility of what you publish.
Have you ever wondered why there is often a naked woman in the preview of videos created by the most famous YouTubers?
Simply because they have always been granted the chance to upload a custom thumbnail. Until early 2016 YouTube partners were the only ones who could do that, now things have changed:
- You need to have a verified account to change the preview image of your YouTube videos, otherwise you can only choose between three frames randomly chosen from the site.
If you produce a lot of stock footage shot in big cities, you can easily understand the big difference that a thumbnail makes. Have a look:
- I write “Paris stock footage” in the search string of YouTube:
In the first 10 results, I find these two videos:
Which one are you going to watch?
I guess the first one. There’s a big difference between the Eiffel Tower at night and the image of an ordinary street with traffic. Your video is competing with hundreds of other videos, and the preview image is the only argument you have before your video starts to play.
There’s another thing about the partnership. YouTube orders videos after someone searches keywords with an algorithm. Nobody knows it except Google. The only thing we know is an official statement:
The algorithm for suggesting videos includes prioritizing videos that lead to a longer overall viewing session over those that receive more clicks. Viewers benefit from more enjoyable content being suggested to them, and creators benefit from more focused, engaged audiences.
Ok. That is an official statement, like when Facebook said that they would never use your “WhatsApp” personal information. They said it just a couple of years before using that information, don’t you know?
In my opinion, YouTube index videos, which show advertising before others, and the only way to be sure your video has advertising is to have the partnership.
In 2013, I lost my job and started thinking about becoming a full time Microstock producer. It was February, which is the worst period of the year to shoot, so I spent those first months changing the previews of my clips in my collections of Pond5 and Shutterstock, as I never changed them before. I was not sure I was doing the right thing, because when you don’t produce something you have the feeling you’re losing your time, which is an incredibly bad sensation. After a couple of months, my sales widely repaid those days I spent in front of my computer to choose the best thumbnails. In other words:
There are a lot of tedious jobs related to the production of Microstock, but often they pay, although maybe not right away.
Getting a YouTube partnership and creating compilations of your videos based on subjects (a city, a job, a situation, etc.) is definitely not nice as getting around Barcelona with a camera around your neck, but it is one of the strategies you have to use to repay tickets and hotels for your next trip.